Product Marketing Manager

🎯 Your mission

As a Product Marketing Manager, reporting directly to Anaïs, our Lead Marketing, you will be responsible for the positioning and go-to-market of Omnidoc’s solutions.
You will work closely with the Product, Sales, CSM, and Marketing teams to:

• Act as the voice of the market within the Product team, bringing customer insights to shape product decisions and priorities.
• Turn our innovations into clear, tangible value for healthcare professionals.
• Design and execute impactful product launches.
• Equip Sales & CSM with practical and effective tools that make a real difference.
• Build a deep understanding of the market, customer needs, and competition.

🚀 Your key responsibilities

1) Market Insights & Internal Collaboration

• Conduct market & competitive intelligence, and share insights to influence the product roadmap.
• Collect and structure customer and field feedback (in collaboration with Sales & CSM) to feed the Product roadmap (together with the Product Manager).
• Ensure a continuous feedback loop between Product, Marketing, Sales, and CSM.

2) Positioning & Messaging

• Define and refine the positioning and key messages of our solutions.
• Guarantee consistency of messaging across all channels and assets.

3) Go-to-Market & Product Communication

• Define and execute launch plans tailored to the scope (minor feature vs. strategic launch).
• Design and produce product communication materials (product sheets, videos, etc.).
• Sales enablement: create resources to empower the Sales team (pitch decks, objection handling guides, demo scripts, etc.).
• CSM enablement: provide launch kits, tutorials, FAQs, and educational content to support our clients.
• Orchestrate external and internal communications (customer/prospect emails, LinkedIn, internal announcements).
• Train internal teams on product positioning and new features.

4) Adoption, User Experience & Growth

• Contribute to activation, onboarding, and product adoption to maximize engagement, retention, and recurring usage.
• Implement Product-Led Growth initiatives (emails, in-app campaigns, educational content, nurturing).
• Monitor and analyze usage, adoption, and retention KPIs, and recommend corrective actions.

Profil recherché

• 5+ years of experience in Product Marketing (ideally in B2B SaaS, healthcare, or tech), with strong experience in go-to-market strategies and sales enablement.
• Strong sense of ownership, with the ability to proactively drive initiatives and challenge the status quo.
• Strategic thinker able to connect the big picture to execution, with a hands-on approach to turn ideas into reality.
• Ability to simplify complex products into clear, impactful, value-driven messages.
• Ability to deeply understand customer needs and market dynamics, and translate complex products into clear, impactful, value-driven messages.
• Comfortable working cross-functionally and influencing diverse stakeholders (Product, Sales, Marketing, CSM).

Déroulement des entretiens

• Screening call with Sonia, Talent Acquisition Manager
• Case study & interview with Anaïs, CMO
• Interview with Sales / Product team(s)
• Cultural fit interview with Baptiste T., CEO