Senior Product Marketing

At Expliseat, we are reinventing the way people travel. Since 2012, our patented ultralight aircraft seats have been making planes lighter, reducing fuel consumption, and cutting CO₂ emissions. With over 10,000 seats already flying worldwide, we are the leader in ultralight seats for regional aviation and are now expanding into the medium-haul market.

Our mission? Combine performance, comfort, and a positive environmental impact.

Join a passionate team where innovation, agility, and bold ideas drive every project—and help decarbonize tomorrow’s mobility ✈️

About the Role :

In a market dominated by heavy, complex legacy seats, Expliseat is disrupting the seat segment with a unique value proposition: the lightest seat in the world, without compromise.

As the Product Marketing Director, you own the global positioning, the messaging, and the go-to-market strategy for our products. You act as the vital link between our Engineering team (Technical innovation) and our Regional Sales teams (Market reality).

1. Product Strategy & Positioning (The « Why »)

• Market & Competitor Intelligence: Be the absolute expert on the seating market. Dissect competitor products (Collins, Safran, Recaro…), pricing strategies, and feature roadmaps to identify Expliseat’s winning angles.
• Value Proposition Definition: Craft a compelling narrative that shifts the paradigm. Move the conversation from just « weight savings » to « revenue generation, » « range extension, » and « superior passenger experience » for premium cabins.
• Pricing Strategy: Define and maintain the global pricing guidelines and option catalog strategies to maximize margins while remaining competitive.

2. Sales Enablement & Asset Creation (The « How »)

• Sales Toolkit Factory: Produce high-impact sales assets for the Regional VPs and Customer Marketing teams. This includes:
• Killer Pitch Decks: Tailored for C-Level Airline executives.
• Technical White Papers: Proving the reliability and maintenance gains of our technology.
• ROI Calculators: Specific to Business Class economics (LOPA optimization).
• Product Expert in Sales Campaign: Act as a go to product focal for Regional Sales and Marketing teams: Demos, Product Rebuttle, Influencing SMEs.
• Internal Training: « Train the trainer ». Regularly educate the Regional Sales and Marketing teams on new features, handling objections, and the subtleties of selling luxury vs. commodity.

3. Roadmap Inputs & Marketing Launch

• Voice of the Market to Engineering: Translate market feedback and passenger trends (privacy, connectivity, ergonomics) into requirements for the R&D team to guide the future product roadmap.
• Product Launches: Orchestrate the global launch of new features or models (major focus on key industry events like AIX Hamburg). Coordinate with the Comms team to ensure maximum media impact.
• Customer Advisory: Participate in key meetings with Tier 1 customers as a technical representative, bringing hands-on engineering expertise to support technical discussions, present the product roadmap, and gather strategic insights directly from the source.

4. Product Positioning and Marketing (The “Product Ambassador”):

• Inputs to Communications: develop content, analyses, white papers for communication purposes
• Product Marketing: going to conferences (Red Cabin) speaking at events, building network with SMEs in airlines and stakeholders

Profile We Are Looking For

Experience:

• 8-12 years in Product Marketing or Strategy. Proven experience within Aircraft/Seats OEMs or Airline Product & Cabin Experience environments.
• Mandatory: Deep knowledge of the Seat Aviation market OR experience in a Automotive/High-Tech hardware industry where design and user experience are critical.
• Experience launching hardware products in a B2B2C environment.

Hard Skills:

• Storytelling: Ability to transform complex technical specs (composite materials, kinematics) into a desirable premium story.
• Analytic Mindset: Comfortable with market sizing, competitive benchmarking, and feature prioritization.
• Design Sensibility: You understand that in Business Class, aesthetics and « perceived quality » are as important as engineering. You know how to brief designers and 3D artists.

Soft Skills:

• Cross-functional Leadership: Ability to align Engineers (technical), Sales (commercial), and Execs (strategic) around a common product vision.
• Obsessed with Details: In the premium segment, a typo in a spec sheet or a low-quality render is unacceptable.
• International Mindset: You understand that « Premium » implies different expectations in the Middle East, Asia, and North America.