Engineering (structure or civil) Product Marketing Manager

Business Purpose & Value Contribution

The PMM focuses on communicating product value to the market and driving adoption while the PM focuses on building the right product together with the R&D team. She/He translates the Solution’s vision for the Solution’s portfolio.

Own the positioning and the Go-to-Market, i.e. the customer-facing ‘why?’

— Messaging & positioning: Crafts clear, differentiated messages explaining the portfolio’s unique value

— Go-To-Market strategy: Plans and executes product launches and marketing campaigns. Define the right success metrics.

— Sales enablement: Creates tools and materials (collateral, presentations, training) that enable sales teams to sell effectively.

— Customer advocacy: Create content for campaigns & web and develops case studies, testimonials, and references to establish market credibility.

— Market intelligence: Tracks competitors, market trends, and customer feedback to refine positioning, pricing and messaging.

Key Deliverables:

Positioning & Messaging

• Develop clear product positioning and messaging for key customer segments and use cases.
• Create concise internal frameworks and enablement materials used by Sales, Product, and Customer Success.

Ideal Customer Profile & Segmentation

• Define and maintain ICPs, segmentation models, pain points, and buying committees.
• Provide supporting materials for Sales, Marketing, and partner teams.

Go to Market (GTM) Planning

• Build and execute GTM plans for launches and alwayson marketing, including target segments, pricing/packaging inputs, channels, content plans, enablement, and KPIs.

Competitive & Market Intelligence

• Deliver competitive briefs, battlecards, and market insights to support Sales and Product strategy.
• Maintain an uptodate view of the market landscape.

Performance Dashboards & KPIs

• Define marketing KPIs, build dashboards, and analyze campaign performance to improve ROI and inform future initiatives.

Customer Advocacy & Content

• Produce customer-facing and internal content such as demos, case studies, campaign assets, and release materials.
• Support the development of a scalable content and testimonial library.

Required experience:

• Degree in Engineering, in structure (or in civil) engineering is a must. An additional degree in marketing is a plus.
• 5+ years of experience in engineering, ideally in multi-disciplinary design firms. Experience in marketing is a big plus.
• Strong analytical skills, including a track record in leveraging data to generate insights to feed into marketing campaigns;
• Experience in collaborating with international teams.
• Significant experience in managing complex technical content for a business point of view;
• Analytical mindset and data driven;
• Fluent written and oral English, French a plus;
• Autonomy, Clarity in communication,
• Facility to interact with staff, colleagues, cross-functional teams;
• Creative and innovative thinking with ability to drive accelerated business growth

What is nice to have done already:

• Knowledge of subscription business and software companies

Interview Process

At Graitec, we’re proud to foster a diverse and inclusive workplace. We value our employees for who they are and the contributions they bring, encouraging everyone to be their authentic selves at work. This diversity helps us better serve the wide range of customers and markets we operate in. We welcome applications from all backgrounds and assess candidates solely on their skills and ability to succeed in the role. Graitec uses AI to support and streamline internal processes; however, all application reviews, screening, and hiring decisions are made solely by our Talent Acquisition team and hiring managers.   ·       Application – Submit your CV and application via Graitec Careers. ·       HR Screening – An initial “get to know you” discussion. ·       Hiring Manager Interview – Role-specific discussion with the manager. ·       Peer / Stakeholder Interview – May include a presentation or collaborative exercise. ·       Final Interview – Conversation with the Business Unit Leader.