Product Marketing Manager

Reporting to Group Head of Marketing inside Strategy area

MAIN OBJECTIVES:

• Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the products and initiatives in charge.
• Responsible for the PNL until MAVC of the products and projects
• Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.
• We expect a dynamic individual with a positive attitude and great analytical and management skills.

MAJOR AREAS OF ACCOUNTABILITY

• Product strategy: Go to market and Product development. For all brands (Europcar, Goldcar) and all segments (B2C, B2B and B2B2C)
  • Develop of the products offer as well as the use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy
  • Analyze and define the different niches and clusters of clients to adapt EC products to their needs
  • Creation of business cases to identify new opportunities to generate incremental EBITDA.
  • Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them.
  • Define the distribution channels that will be used to market.
  • Work with the Marketing, Sales, Operations, Tele Sales teams to create and implement effective promotional campaigns.
  • Harmonize and extend to countries and franchisees
• Product offer ownership: ownership of the products KPIs and targets. Product P&L responsibility
  • Responsible for the PNL until MAVC.
  • Active participation in the definition of the different products Budgets and Forecasts
  • Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan.
  • Establish sales scenarios based on the business opportunities identified.
• Lead initiatives to boost business: execution and implementation of the new projects and products
  • Coordinate the execution of the project collaborating with IS&T: defining business requirements, project management and coordinating the needed efforts from all the rest of the areas: Pricing, Legal, OPs, eCommerce, etc.
  • Communication with countries to gather specificities, local actions and ensure a proper local implementation always ensuring as much harmonized as possible product offer across countries.
• Build commercial and marketing local action plan :
  • Define and coordinate with the sales channels the commercial and marketing action plan for their products and initiatives portfolio
  • Find new business opportunities in collaboration with distribution network
  • Identify strategic partnerships to foster client acquisition and wider our distribution network
  • Coordination with the rest of the commercial team for the development of promotional activity among current customer groups.
• Analytics and reporting
  • Analyse zoning performance reporting to identify gaps vs targets
  • Co-build zoning action plan with central team to revert trends and deploy
  • Participate actively to weekly marketing performance meeting at BU level
  • Monitor and analyse local market trends
  • Monitor, analyse and report the performance and results of the Service Line by sales channel

INTERNAL AND EXTERNAL RELATIONSHIPS

• Internal : IS&T, Pricing, eCommerce, Sales, Operations, Local Central Marketing, Local RCM, Controlling and Fleet.
• External : Marketing agencies and partners.

PERSONAL PROFILE OF POSITION HOLDER

• Growing and profitability focus and curious about new technologies and business models
• Looking for international challenges and an exciting work environment
• Energetic, enthusiastic and naturally motivated
• Excited to add value to the company by identifying, coordinating and executing huge transversal projects and products

MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS

• Experienced in Product Marketing
• Familiar with creating and analysing KPIs as well as creating new business cases
• Good communication and leadership skills to lead transversal projects
• Experienced in strategic planning
• Comfortable with budget management
• Used to working in a performance-oriented environment
• Strongly focused on data-driven decision
• Organised with good management skills
• With at least 4 to 5 years of experience