Director of Product Marketing

Location: Europe (Remote/Hybrid)

Overview

We are partnering with an innovative life science software company at the forefront of AI-driven multi-omics analytics. Their cloud-based platform enables pharmaceutical and biotechnology organisations to integrate complex biological datasets, accelerate biomarker discovery and support precision medicine research.

Following continued growth, they are looking to appoint a Director of Product Marketing to lead global product positioning, messaging and go-to-market strategy.

Reporting into the executive leadership team, this individual will play a critical role in translating complex scientific capabilities into compelling commercial value propositions, helping drive market awareness, product adoption and revenue growth.

The Opportunity

This is a strategic leadership role for someone who enjoys operating at the intersection of science, product and commercial.

Working closely with Product Management, Sales, Customer Success and Scientific teams, you’ll own the global product marketing strategy, ensuring customers clearly understand the value of the platform and how it solves real-world challenges across drug discovery and precision medicine.

Key Responsibilities

• Develop and execute the global product marketing strategy.
• Own product positioning, messaging and competitive differentiation.
• Lead end-to-end go-to-market planning for new product launches and feature releases.
• Translate complex scientific concepts into clear, customer-focused messaging.
• Build sales enablement materials, playbooks, presentations and customer-facing content.
• Partner closely with Product Management to influence roadmap priorities through Voice of Customer insights.
• Conduct market research and competitive intelligence to identify market opportunities.
• Develop customer personas and value propositions across pharmaceutical, biotech and CRO markets.
• Support demand generation through webinars, thought leadership, case studies and digital campaigns.
• Collaborate with Sales to improve product adoption and commercial effectiveness.
• Measure launch performance and marketing impact using key commercial metrics.

Experience Required

• 8–12+ years’ experience in Product Marketing within life science software, AI, bioinformatics, genomics or scientific SaaS.
• Proven experience launching complex software platforms into pharmaceutical or biotechnology customers.
• Strong understanding of genomics, multi-omics, bioinformatics, precision medicine or translational research.
• Experience creating product messaging for highly technical audiences.
• Track record partnering with Product, Commercial and Scientific teams.
• Experience developing sales enablement and GTM strategies.
• Excellent presentation, communication and storytelling skills.
• Experience working within a high-growth software environment is highly desirable.

Key Competencies

• Product Marketing Leadership
• Go-to-Market Strategy
• Product Positioning & Messaging
• Scientific Storytelling
• Commercial Strategy
• Product Launches
• Sales Enablement
• Competitive Intelligence
• Voice of Customer
• Cross-Functional Leadership
• Digital Marketing
• Precision Medicine & Omics Data