Product Marketing Manager

Art Basel stages the world’s premier art shows for modern and contemporary works, connecting leading galleries, collectors, curators, and art enthusiasts. As a global leader in the art world, Art Basel fosters the intersection of culture, creativity, and commerce, shaping conversations and experiences that drive the future of the arts.

Role overview:

We are seeking a Product Marketing Manager to take ownership of the marketing growth and development of a dedicated product group within Art Basel’s portfolio.

The role operates within portfolio-level positioning, growth lifecycle, and KPI frameworks defined at portfolio level by the Senior Product Marketing Manager.

The Product Marketing Manager combines positioning clarity with disciplined performance execution to ensure strong market adoption, engagement, and long-term product sustainability.

Your responsibilities:

Product positioning & audience ownership:

• Apply and refine product positioning within established portfolio frameworks, ensuring clarity and resonance for assigned product audiences.
• Apply and refine defined audience segments for the assigned product, articulating clear value propositions tailored to each segment.
• Execute lifecycle marketing initiatives aligned with defined portfolio lifecycle strategy to drive awareness, activation, engagement, and retention.
• Ensure alignment between product positioning, audience strategy, and commercial objectives.

End-to-end product marketing delivery:

• Lead end-to-end product marketing execution for assigned products, translating defined portfolio frameworks into high-quality, performance-driven go-to-market delivery.
• Develop structured acquisition, activation, and retention strategies in collaboration with CRM, digital, and data teams.
• Define launch and adoption tactics for new initiatives, features, or product evolutions.
• Translate strategic objectives into measurable campaign and performance roadmaps.
• Implement and monitor defined KPIs across awareness, engagement, conversion, and retention, providing structured performance feedback and optimisation recommendations.

Growth & continuous optimisation:

• Drive audience growth, adoption, and engagement through performance-driven marketing tactics.
• Analyse performance data and adjust marketing approaches to maximise impact.
• Contribute new ideas and optimisation opportunities to improve product performance within established frameworks.

Cross-functional collaboration:

• Work closely with Product, Brand, Communications, Partner Marketing, and Fair Marketing teams to ensure integrated delivery.
• Align strategic direction with operational and tactical execution in collaboration with project managers.
• Contribute to leadership presentations and product positioning materials as required.

Budget and financial accountability:

• Manage allocated product marketing budgets within approved portfolio parameters, ensuring disciplined execution and accurate forecasting.
• Maintain structured reporting on performance metrics and growth outcomes.
• Ensure financial accuracy and alignment with broader portfolio priorities.

Your profile:

• 5–8+ years of experience in product marketing, growth marketing, or brand-led product environments.
• Proven experience delivering end-to-end product marketing initiatives.
• Strong understanding of audience segmentation, lifecycle marketing, and conversion strategy.
• Experience working in cross-functional and international environments.
• Strong analytical and performance-driven mindset.
• Excellent project management and organisational skills.
• Strong communication and stakeholder management capabilities.
• Fluent in English; additional languages are a plus.
• Willingness to travel as required.